What is a Value Proposition?
Unique Value PropositionNetflix was at a crossroads in 2011. Founder and CEO Reed Hastings was considering a strategic pivot away from the company’s successful policy of providing DVD rentals to subscribers by using the US mail service. Over the previous decade,…
Defining a Unique Value Proposition Summary
Unique Value PropositionSuccessful media entrepreneurs identify and continually reassess their unique value proposition, which can be defined as “the fulfillment of your (current and potential) customer’s needs and wants.” They use tools such as the BCG growth-share…