Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. Along with sharing her business savvy tips, she interviews women who have also gone out and done it their way (Amy Porterfield, Jenna Kutcher, Julie Solomon, Lori Harder and many more).
With millions of downloads and growing every day, She Did It Her Way continues to inspire women all across the world to take massive action on their business idea and create freedom in their life. Now it is YOUR turn to start doing it YOUR way!
About the Podcast
“Hi everyone, I’m Hillary Kerr, and this is Second Life, a podcast that spotlights the career changes that can come at any age.
To give you a little background about me, I’m living proof of the Second Life phenomenon. I started my career as an editor at Elle magazine in New York before moving to Los Angeles, where I worked as a freelance writer. From there, I met my business partner, Katherine Power, and we co-founded our first digital media brand, Who What Wear, in 2006. Our business has grown quite a lot since then and is now a global media and consumer brands company, complete with a clothing line, Who What Wear collection, sold exclusively at Target. Katherine and I have also co-authored three books, and the company has won countless awards, including Digiday’s Most Innovative Publisher in 2018, and even made Fast Company’s Most Innovative Companies list in 2017.
So what did I know about starting a business? Absolutely nothing. I didn’t have any savings, nor did I have any experience in digital media, and I barely understood the concept of a business plan. Even trickier: At that point in time, the fashion, beauty, and entertainment industries had no interest in digital in the slightest. It was a challenging time, to put it mildly, and that pivot was completely terrifying in so many ways. It also has been the most rewarding choice of my life, in a million different ways.
Over 12 years of entrepreneurship later, Second Life is taking me back to my first life as a journalist as we explore the stories of inspiring women who’ve fearlessly mastered career pivots of their own. You’ll hear from pioneers, artists, mothers, founders, writers, visionaries, designers, CEOs, and more about how they found their version of success and fulfillment. We’re peeling back the layers to their successes and sharing their winding roads of missteps, lessons, trying moments, and even outright failures that we can all learn from. Hopefully, hearing these women’s stories makes your Monday commute a little more enjoyable and inspires you in your first, second, or third life—and beyond. Or maybe we’ll just entertain you. Either way, we’re glad you’re here.”
Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts and biz besties, Jacqueline and Minna have a workshop-style, school format episode of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, stretch goal coach and female business owner in this ever-changing online world. Episodes include how to grow your online platforms and revenue – e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, creative small business marketing ideas and content calendar planning, finding product keywords and blogging, how to leverage eCommerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks, routines and goals and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you’re a start-up, 6-figure business or millionaire mom.