About the Case
FloSports was founded in 2006 by Martin and Mark Floreani as an over-the-top media sports streaming network. The company was created because the Floreani Brothers found that sports networks only covered certain sports, specifically football, basketball, baseball, and hockey, and they had grown increasingly annoyed with the lack of coverage that sports like wrestling and track received. They also discovered that many new fans had a hard time finding relevance in these underappreciated sports due to the lack of in-depth coverage that more highly covered sports receive.
Founder interview available.