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Case Study: VangoArt

Company Profile

About the Company

Ethan Appleby and Brandon Flaylor co-founded VangoArt in 2012 as an online art marketplace. They wanted to address the disconnect that exists between artists and buyers. Many artists have to stop creating full time because they can’t find anyone to buy their pieces, and likewise, many people simply don’t know where to buy original art, and trying to buy from a museum is way too expensive and intimidating.

What’s their current status?

In 2018, after a few years of success, the online art-based company had to close its doors for reasons that have not been officially confirmed.



Ethan Appleby talks about the pains, gains and everything else that contributed the start and growth of VangoArt.

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